Access models
Compare 8 ways of finding participants, from owned panels to recruitment services. The access model helps explain where sample comes from and what support to ask for.
- 88providers providers
Proprietary Panel
A standing participant panel operated by the provider. Members register for research and can be invited to studies using their profile information; some providers also supplement their panels with partner sample.
- 65providers providers
Qualitative Recruitment
Per-project screening and scheduling of participants for interviews, focus groups, usability sessions, and ethnographies — typically paired with facilities or remote moderation.
- 20providers providers
Sample Marketplace & Aggregation
Access to respondents sourced from multiple panels or audience suppliers, through a managed service, marketplace, or sampling API. Available audiences and controls depend on the underlying sources.
- 13providers providers
CATI & Offline
Phone, face-to-face, and offline data collection — call centers and field teams for audiences online panels under-reach, especially in emerging markets.
- 9providers providers
Expert Network
Access to professionals with relevant industry experience for consultations, interviews, or surveys. Experts may come from an established network or be recruited for a specific project.
- 7providers providers
Research Community
Always-on branded communities or research networks that support repeated engagement — activities, discussions, and longitudinal work beyond one-off surveys.
- 5providers providers
In-App Rewards
Survey participation offered through consumer apps, games, or reward programmes. Incentives and recruitment channels vary by provider and can include points, cash, or in-app currency.
- 1provider provider
Publisher Network
Respondents reached through surveys or invitations on partner publishers and content sites. This can include website intercepts without prior registration in a standing research panel.